Hi, I’m the founder


As is the case with many start ups, I set up Manifesto Woman as a result of not being able to find what I needed. I was becoming increasingly uneasy with how I shopped for clothes… I was spending a fortune, for a start, but it also all seemed so wasteful. How could I continue to justify buying everything new when all around us there are obvious signs of planet devastation? But when I tried to find a convenient alternative solution for the type of clothes I like, I came away empty handed.

Like the majority of women, my wardrobe is a mash-up of designer, boutique label, a bit of vintage and high street. I wanted to be able to shop it all, in one place, online and in what felt like a boutique environment.

Enter Manifesto Woman. I like to think it offers the option of stylish sustainability in one convenient, online, easy to use, beautifully designed package.

Manifesto Woman’s brand ethos centres around stylish sustainability… we aim to prove that you can love shopping, love fashion and love looking amazing without having to shop the high street or spend a fortune.

Manifesto Woman is for people who care about the planet and love looking good. It doesn’t have to be a mutually exclusive choice.

You can shop the full Manifesto Woman range here.

Find our Kids edit here and Man here.

Here is our brand story as told to Kelly Ekardt – a crash hot designer, a champion of stylish sustainability and all round bloody good egg.

I love to know about the people behind the brands that I am interested in. So I thought I’d write a bit about me. Although, rather than a traditional bio focusing on a potted history of my career (yawn), I think the things that people love provide the best insight into who they are as a person… what their best selves look like. My husband says it doesn’t give a clear enough indication of how subversive I am but, you know, let’s start with the rose-tinted version and work from there :-).

So then, in no particular order, here’s my list:

  • inspirational women
  • feminine power
  • style
  • sustainability
  • travel without an agenda
  • tipping out of a cab at 5am
  • yoga
  • liberalism
  • good food
  • great coffee
  • a long cocktail menu
  • time with friends… as in, actual time, rather than rushed meetings squeezed into busy schedules
  • brunches that last so long they stretch into evening drinks
  • desert landscapes
  • trashy magazines in a nail bar
  • pink fizz
  • the light in Africa
  • British humour
  • American optimism
  • Japanese order in chaos
  • headphones with music at full volume
  • equality
  • feeling strong and fit and powerful
  • tattoos
  • learning something new